News Release and Infographic
Oatly. (2024) https://www.oatly.com/en-us
SWOT Analysis
Bitter, A. (2023, May 1). A mysterious website exposed Oatly conspiracies and scandals. it turns out, the company was behind it. Business Insider. https://www.businessinsider.com/oatly-created-fck-oatly-a-website-detailing-its-scandals-2023-5
Charles, S. (2024, February 23). Oatly goes organic: Why is Oat Milk reinventing itself? Coffee Intelligence. https://intelligence.coffee/2024/02/oat-milk-differentiates/
McCarthy, A. (2022, October 6). Pouring one out for oat milk. Eater. https://www.eater.com/23389111/oat-milk-oatly-popularity-rise-and-fall-environmental-health-concerns
Nunes, K. (2022, June 2). Oatly aiming to address supply issues. Dairy Processing. https://www.dairyprocessing.com/articles/944-oatly-aiming-to-address-supply-issues
Warner, A. (2023, February 1). The untold truth of oat milk. Mashed.
Creative Brief
Babybel. (2024, February 12). https://babybel.com/product/babybel-original-cheese/
Edison Grainery. (2024). https://edisongrainery.com/products/organic-regular-rolled-oats
SimilarWeb. (2024). https://www.similarweb.com/website/oatly.com/
Statista. (2024). https://www.statista.com/insights/consumer/brand-profiles/3/23/oatly/united-states/#contentBox2